Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon Yamazaki, Hakushu, Hibiki and Toki Japanese whisky Teacher’s, Laphroaig and Bowmore Scotch whisky Canadian Club whisky Hornitos and Sauza tequila EFFEN, Haku and Pinnacle vodka Sipsmith and Roku gin and Midori liqueur.īeam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Terms of the transaction were not disclosed.Īs a world leader in premium spirits, Beam Suntory inspires human connections. With our combined expertise in delivering quality and premium products, we’re confident that this is just the beginning as we pursue market leadership and delight consumers with high-quality premium cocktails in convenient formats.” “We are thrilled to join the Beam Suntory family, its world-class portfolio of premium brands, and its tremendous people. “On The Rocks is extremely proud of what we’ve accomplished and the leadership position we’ve built in this rapidly growing sector over the last five years,” said Patrick Halbert. Halbert and Milano will continue to play leading roles with the brand as it joins the Beam Suntory portfolio. In 2016, they began establishing partnerships to capture occasions such as air travel, hotel room service, and major sporting events. Halbert and Milano came up with a concept to develop and bottle premium-quality cocktails with all-natural ingredients. On the Rocks was co-founded in 2015 by Patrick Halbert, an entrepreneur and restauranteur, and Rocco Milano, a bartender, who started out by experimenting with spirits in a garage. The brand is currently distributed primarily in the U.S. Among the brand’s signature cocktail products are the Knob Creek® Old Fashioned, Hornitos® Margarita, EFFEN® Cosmopolitan and Cruzan® Mai Tai. RTD market, and sales for On The Rocks Premium Cocktails doubled in the first six months of 2020. Spirits-based RTD is one of the fastest growing segments of the U.S. We see tremendous opportunity to expand the OTR brand to new occasions, formats, cocktail recipes, and the low-ABV space.” We have an ambition to become #1 in the spirits-based ready-to-drink market, and On The Rocks will be a key growth platform that we’ll build along with our fast-growing pre-mixed highball products. “On The Rocks is perfectly positioned to address evolving consumer preferences, including convenience, quality, the emerging home-premise, and cocktails-to-go.
“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president & CEO of Beam Suntory. Chicago, Illinois, Septem– Beam Suntory, a global leader in premium spirits, today announced that it has acquired On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand.īeam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of premium spirits-based pre-mixed cocktails.
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